YF Associates Sdn. Bhd. · 1552201-V

Two Brands.
One Mission.

Empowering minds through play and lifelong learning — from the classroom to the boardroom.

Explore Our Brand Companies

Our Game Collection

Learning Through Play,
Innovation Every Day

Work Play Labs crafts gamified educational experiences that make complex topics — law, university admissions, integrity, digital etiquette — into unforgettable, interactive adventures.

5Games
3+Years
100%Malaysian
Work Play Labs
About Work Play Labs

What Drives Us

OUR MISSION

To develop gamified learning solutions and creative educational products that inspire engagement and promote interactive learning.

“Learning Through Play, Innovation Every Day”

⚖️

Built on the Success of “The Appeal Matter”

This brand continues to develop innovative products that blend education with entertainment.

🎲 Gamification
📚 Education
💡 Innovation
🌟 Creativity
💡

Value Proposition

Innovative, engaging learning tools that blend education and entertainment

🎲 Gamification 📚 Education 🌟 Innovation 🎬 Entertainment
01
🎲

Product Sales

Sales of educational board games and gamified learning products

02
🚀

Consultancy

Consultancy fees for gamification strategies

03
🔒

Licensing

Licensing fees for intellectual property

🏫

Schools & Universities

Educational institutions seeking interactive and gamified learning tools for students.

💼

Corporate Training

Corporate training departments integrating gamification into employee development programmes.

📱

Retail & Digital Markets

Retail and digital app markets for educational games reaching consumers directly.

🏢

Brand Division

The creative core of our organizational structure

🔮 Product Development

Our Product Development team passionately crafts engaging board games and cutting-edge digital learning solutions. Dedicated to blending educational excellence with immersive play, this team continually innovates to produce experiences that captivate minds and inspire curiosity.

🎯 Gamification Strategy

Our Gamification Strategy team provides expert consultation to educational institutions and corporate training departments, empowering them to integrate gamification effectively. Leveraging proven techniques and customized strategies, this team transforms traditional educational practices into dynamic, interactive, and impactful learning journeys.

This division ensures that every product and strategy aligns perfectly with our commitment to innovation, quality, and memorable learning experiences.

The Appeal Matter
The Appeal
Matter
Board Game · Law & Rights
⚖️ Appeal ↗
Admission Race
Admission
Race
Card Game · University Life
🏫 Admission ↗
Kembara Integriti
Kembara
Integriti
Board Game · Geography
🌎 Kembara ↗
Behave.lah
Behave.lah
Card Game · Psychology
🧠 Behave ↗
Asal Selamat!
Asal
Selamat!
Board Game · Heritage & Culture
🏭 Asal ↗
⚖️

The Appeal
Matter

Board Game · 2–6 Players · Age 15+

“Justice is a game everyone can learn to play.”

Law & Rights Critical Thinking SPM-Aligned
⚖️2–6Players
⏱60–90Minutes
🎓15+Age
Game Objective

Navigate the Malaysian legal appeal process. Players act as lawyers, judges, or appellants — filing appeals, presenting evidence, and arguing cases to secure the best outcome.

Gameplay Zones
1
Filing Zone
Submit appeal documents. Choose your grounds carefully.
2
Evidence Court
Present and challenge evidence. Argumentation cards in play.
3
Judgment Hall
The judge rules. Victory or appeal to a higher court?
📋Case CardsDraw real-world inspired legal scenarios and build your argument.
⚖️Ruling DiceIntroduce judicial unpredictability — justice is never guaranteed.
🤝NegotiationSettle out of court or press forward — risk vs reward decisions.
🏆Appeals TrackMove through Session Court, High Court, and Court of Appeal.
The Appeal Matter
🏫

Admission
Race

Board Game · 2–5 Players · Age 13+

“The university adventure starts here.”

University Life Decision Making Career Prep
🏫2–5Players
⏱45–75Minutes
🎓13+Age
Game Objective

Be the first player to secure admission into your dream university programme. Build your academic profile, manage co-curricular activities, and navigate Malaysia's university intake system.

Gameplay Zones
1
SPM Zone
Build your academic results. Every grade matters.
2
Co-Curricular Track
Earn merit points through activities and leadership.
3
Application Desk
Submit to UPU, private universities, or scholarship bodies.
4
Interview Room
Scholarship and programme interviews — prove your worth.
5
Orientation Week
Secure your place. The race ends — the journey begins.
6
Lifestyle Zone
Experience campus life. Must spend at least one full turn here.
✅OpportunityScholarships, early admission, bonus grades.
❌ChallengeGrade drops, missed deadlines, appeals.
💡StrategyCourse swap, extra credits, wildcard picks.
Admission Race
🌎

Kembara
Integriti

Board Game · 3–8 Players · Age 16+

“Choose integrity. Every step matters.”

Integrity Anti-Corruption Civic Education
🌎3–8Players
⏱60–90Minutes
🎓16+Age
Game Objective

Navigate ethical dilemmas in a government or corporate setting. Players face real-world integrity challenges — bribery, conflict of interest, whistleblowing — and must choose the path of integrity.

Integrity Journey Stages
1
Awareness Stage
Learn the principles of integrity and anti-corruption.
2
Dilemma Crossroads
Face ethical scenarios — your choices shape your score.
3
Consequence Lane
Experience the outcomes of integrity vs. compromise.
4
Champion Circle
Earn Integrity Points and be crowned the Integrity Champion.
🎪Role PlayPlay as officials, employees, or whistleblowers in complex scenarios.
🃏Dilemma CardsDraw real-world inspired ethical dilemmas — what would you do?
📊Integrity ScoreTrack your integrity index throughout the journey.
🔍Investigation ModeUncover corruption cases hidden among players.
Kembara Integriti
🧠

Behave.lah

Card Game · 2–6 Players · Age 12+

“How do you behave online?”

Digital Citizenship Cyberbullying Online Safety
🧠2–6Players
⏱30–60Minutes
🎓12+Age
Game Objective

Build the most positive digital citizenship score by making responsible choices online. Address cyberbullying, misinformation, privacy, and screen time — all through engaging card play.

Digital Zones
1
Social Media Feed
Navigate posts, comments, and viral content responsibly.
2
Privacy Settings
Protect your data — oversharing has consequences.
3
Fact Check Lab
Verify information before sharing — stop the spread.
4
Cyber Safety HQ
Report, block, and protect yourself online.
💬Scenario CardsReal digital situations — cyberbullying, fake news, phishing attempts.
🛡Defense ModePlay protection cards to guard your digital reputation.
📢Influence TokensBuild or lose influence based on your digital choices.
🔒Privacy ShieldCollect privacy shields to protect against data breaches.
Behave.lah
🏭

Asal
Selamat!

Card Game · 2–8 Players · Age 10+

“Safety is not a choice — it's a responsibility.”

Workplace Safety OSH Awareness Role Play
🏭2–8Players
⏱30–60Minutes
🎓10+Age
Game Objective

Navigate workplace and daily life safety scenarios. Players take on different safety roles — from safety officer to new employee — making decisions that protect lives and prevent accidents.

Safety Roles
⚒️Safety OfficerEnforce safety protocols and lead emergency response.
👷WorkerFollow SOP and report hazards before they escalate.
📋ManagerBalance productivity with safety investment decisions.
📄New EmployeeLearn workplace safety — every mistake is a lesson.
Card Types
🏗
Shield Cards
PPE  ·  First Aid  ·  Fire Safety
📅
Authority Cards
Stop Work  ·  Audit  ·  Penalty
⚡
Decision & Consequence Cards
Every choice has a safety outcome — earn your Safety Champion title.
Asal Selamat!
The People Behind the Games

Meet the Team

Muhd Fikri Hairulazmy
Brand Leader, Work Play Labs

Muhd Fikri Hairulazmy

Ahmad Aizad Bin Ahmad Alami
Assistant Brand Leader

Ahmad Aizad Bin Ahmad Alami

Muhammad Aiman Haziq Bin Norisham
Game Developer

Muhammad Aiman Haziq Bin Norisham

Raja Nazrin Bin Raja Shahrul Azian
Game Developer

Raja Nazrin Bin Raja Shahrul Azian

Upcoming Programmes

What's Coming Next

Stay ahead — register early for our upcoming Work Play Labs workshops, gamification bootcamps, and interactive learning events. Seats are limited.

Upcoming
Workshop

Next Workshop — Coming Soon

Our next gamification programme under Work Play Labs is being finalised. From board game design intensives to AI-powered game creation workshops — secure your spot early, past events sell out fast.

Register Now →
Work Play Labs

Our Past Workshops

Select a workshop below to view its poster

WhatsPlay 📷 1 Photo
Workshop

WhatsPlay: AI-Powered WhatsApp Game Creation Experience

View Photo →
Bazaar of Bytes 📷 1 Photo
Workshop

Bazaar of Bytes: AI & Gamification Mastery Series

View Photo →
CRAFT 2026 📷 1 Photo
Workshop

CRAFT 2026: The Ultimate Gamification Experience

View Photo →
STELLAR 4.0 📷 1 Photo
Workshop

STELLAR 4.0: Certified Gamification Excellence Programme

View Photo →
NotebookLM 📷 1 Photo
Workshop

NotebookLM: From Knowledge to Serious Game Design

View Photo →
ChatGPT 📷 1 Photo
Workshop

ChatGPT: From Idea to Playable Game Experience

View Photo →
Notion Game Studio 📷 1 Photo
Workshop

Notion Game Studio: Designing Scalable Game Systems

View Photo →
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